Mattel - the leading global children’s entertainment and toy company, announces to the industry the release of Hot Wheels id, the greatest evolution of the beloved Hot Wheels brand. Hot Wheels id encourages kids to collect, compete and embrace the challenger spirit as they have done for generations, but now with the ability to prove it through a personalised fleet, performance measurement and digital unlocks and rewards. We captured the product launch and created a short video for youtube to help explain the concept to the rest of the world.
